Titanfine wins the Annual Industry Benchmark Award in the Growth Breakthrough Track of the 4th Engine Awards

On January 9th, the fourth annual Douyin's Giant Engine Awards Ceremony concluded in Sanya, Hainan. After careful evaluation by a judging panel comprised of academic and industry marketing experts, research institutions, and heads of various business lines at Giant Engine, Titanfine stood out among numerous participating companies, winning the 2024 Engine Award for Annual Industry Benchmark in the Growth Breakthrough category.

The Engine Award, a platform-level "digital integrated marketing and operation award" from Giant Engine, aims to recognize clients who have best integrated marketing and operations on the Giant Engine platform, driving long-term compound business growth. After four years of development, the Engine Award has witnessed thousands of brands leading new trends in marketing and operations, becoming an industry "weather vane".

Titanfine's award win not only reflects high recognition of its precise product line positioning and diversified expansion strategy, but also fully affirms its innovative practices and significant achievements in the field of digital marketing.

▲ Titanfine General Manager Lu Jiao attending the awards ceremony (third from left)

As a deep cooperation ecological partner of Giant Engine, over the past year, facing a fiercely competitive market environment, Titanfine successfully boosted new product GMV growth by over 30%, significantly increased its 5A audience assets, and achieved over 10 million views for promotional videos, significantly enhancing brand influence. This was achieved through seasonal category expansion and scenario-based material application. Titanfine accurately captured the needs of its target consumer group, cleverly expanding its product line into multiple dimensions, not only meeting the practical needs of daily hand protection for families, but also successfully making a gorgeous transformation from single-market coverage to multi-dimensional market growth.

During the marketing process, Titanfine adopted a strategy of "audience insight + material decomposition + product breakthrough." Through in-depth analysis of marketing data, it achieved a virtuous cycle from precise reach to widespread dissemination. This series of precise marketing actions not only helped Titanfine's products quickly break through, but also established a clear brand image in the minds of consumers, successfully creating a classic case of "small business, big explosion".

Entering 2025, Titanfine will continue to deepen its cooperation with Giant Engine, continuously optimizing products and services to provide consumers with more intimate and high-quality hand protection solutions. At the same time, Titanfine will continue to promote its steady progress on the road of digital marketing, working with more partners to jointly open a new chapter in marketing and operations, and contributing to the realization of greater long-term commercial and social value.